Doesn’t the old adage go something like it’s the cobbler who’s wife never has shoes? I work in public relations and marketing for a living, and yet when it comes to preparing a marketing strategy for The Lake Michigan Affair, I feel like I’m a deer in the headlights. Ugh what? Marketing, what is that? A book, what is a book? How do you market a book? I find myself having this conversation at minimum three times a day right now, especially in moments when my attention is required or bedtime.. fun, fun.
A strategy is coming together, and the landing page for the book is now set up on this website for it. The whole thing is so odd to me, that I wanted this book to be published for so long and suddenly here we are. If I’m being totally honest it is the last few steps to get this book out that I am finding to be the hardest. It’s not a crippling fear that people won’t like it, because I know taste is subjective. I’d love to use the excuse that I’m just so damn busy, between my career and homelife, but I absolutely hate that excuse too. Maybe it’s just that these last few steps really are difficult.
I am very lucky to have my husband helping me in this endeavor as my publisher. He’s written and published several books though our website Anglotopia and my main cheerleader in bringing my work to market. I am so grateful for his help because while I do know how to lay out a book in InDesgin, I’d rather cut my front lawn with my teeth, LOL! I hate stuff like that, and he’d very good at it.
So here we are just about ten days out from launch and still so much to do! In these next ten days this is where words and plans turn into action to get this book out the door, and off to a great start! It is time to prepare Sebastian and Rosalie for success.